Business Plan
Specialist
for Entrepreneurs
Good Examples Of Positioning Statements . . .
| What We Do: |
| Review Business Plans |
| Develop Business Plans |
| Investor Presentations |
| Custom Research & Operational Plans |
Product Position Statement
For [target end user]
Who wants/needs [compelling reason to buy]
The [product name] is a [product category]
That provides [key benefit].
Unlike [main competitor],
The [product name] [key differentiation]
Every product introduction will have its own product positioning statement. This statement has value for management purposes. It's for internal use, to make sure we're all talking off the same page. It would get "doled up" for selling purposes. It's not your "elevator pitch".
Note that this is grounded in reality. It's not an "image" or "posture", but rather a position that is grounded in actual accomplishments and relationships.
When you view product introductions as one type of initiative a company can make then you will see how this all comes together. (Note that "initiatives" are broader set of activities that can also include actions like cutting back on travel to reduce expenses.)
Putting it all together:
A
compelling Vision and Mission can
be translated into Goals which are realized through Strategies
implemented as Initiatives to generate Results.
Click here to learn about Creating Vision Statements
Click here to learn about Creating Mission Statements
GrowthConnection,
LLC
Seattle, Washington
(425) 347-4678